Hey 👋🏻

Call me Josh. I’m a Marketing Manager who loves impact and does marketing for fun. I used to be a self-taught content marketing professional, passionate about creating brand awareness for product-led companies through user-focused content. In the last four years, I have worked on some large and prominent accounts across FinTech (B2B & B2C), Web3, and HealthTech industries.

I also have experience managing communities and driving customer engagement. My favourite is telling product stories and distributing helpful content across all marketing channels for visibility and impressions. I like to work closely with a diverse and cross-departmental team (Product, Engineering, Community, Growth, Customer Success) for collaboration and seamless communication.

I see myself as a marketing generalist. I have a wide range of skills and wear many hats. I aim to offer more to the team and make a real impact.

<aside> 🔍 My key skills include the following:

• Data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of my initiatives.
• An expert with Paid Social platforms including, but not limited to, Meta Ads, LinkedIn Ads, Quora Ads, Reddit Ads, TikTok ads, and Twitter Ads with performance-based goals (CPL, SQO, pipeline, ROAS etc).
• Responsible for lead generation for Paid Social and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs.
• An active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows.
• Self-motivated, adaptable and comfortable with a fast-paced environment.
• Fluent in written and spoken English
• Expertise in developing content and editorial calendars for B2C and B2B companies.
• Experience managing communities on Twitter, Telegram, Discord, Instagram, WhatsApp, YouTube, Reddit, and Quora.
• A passionate storyteller with excellent communication skills.
• Experience in social media, content, community and marketing management in web3, crypto and NFTs.
• Expert knowledge of Social Media channels like Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube. I also have hands-on experience using Social Media Management tools like Meta Business Suite, Hootsuite, Buffer, and Sendible.
• A solid eye for design with a solid understanding of fundamental design principles and a working knowledge of tools like Figma, Canva, Capcut, Inshot, and Descript.
• Ability to pull out meaningful stories and campaign-oriented messages for specific audiences and content types like images, GIFs, videos, memes, text, and reels.
• Experience leading community events such as contests, AMAs, collaborations and meetups.
• Experience with influencer outreach, management and sourcing for UGC.
• Excellent organization, eye for detail, collaboration and communication skills. </aside>

<aside> 🛠 I have experience these tools:

ChatGPT, Notion AI, Gleam, Google Analytics, Microsoft 365, Google Docs suite, Slack, ClickUp, Mailchimp, Calendly, Buffer, Sendible, Mentions, Hootsuite, Facebook Ads Manager, Sprout Social, Grammarly AI, Thesaurus, Word tune AI, Buzzsumo, Tweet Deck, Google trends, Canva, Figma, Later, Linktree, Keyhole, Notion, Trello, Excel, PowerPoint, Sticky notes, Google search, Quillbot, Hemingway editor, YouTube studio, Google meets, Zoom, Google Analytics, Microsoft Teams, Twitter Analytics, Blogger, GoDaddy, WordPress, Google calendar, Answerthepublic, Namecheap, Jira, Combot.

</aside>

What I Have Been Up To

OUTSIDE 9-5

Public Speaking Engagement

Mentorship activities

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